Strategy
We work with businesses and organizations of all sizes to clarify their purpose, define their goals, find their voice, and understand their customers. With clear purpose, doors open on how to best serve clients and provide value turning them into raving fans.
Brand Positioning
Brand positioning defines what a brand is, its benefits and competitive advantages. We dive deep into how you want your company to be perceived, both with your customers and among competitors, and what your brand means to the target market. By establishing an emotional connection with your customers, you build a deep loyalty to you and your brand.
Customer Segmentation
Segmentation is where we shine. We examine behaviors, motivations, and frustrations across your target markets in order to identify needs - both filled, and unfulfilled in the market - uncovering distinct competitive advantages, along with potential growth. By analyzing customer behaviors & actions, we are able to optimize the customer journey across all touch points including: web, print, & social.
User Journeys
Insights gained from customer segmentation are then used to map out touch points across all brand media along with predicting pain points of your target market. By clearly defining and pre-planning and preparing for these interactions, we are able to create a user journey from any entry point to your brand.
Brand Attributes
Brand attributes are characteristics that describe the intrinsic and extrinsic qualities of a brand. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions. Attributes are what allow us to identify brands.
Competitive Audit
A thorough competitive analysis is critical for any emerging or evolving business. This process identifies the strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers more effectively, and make intelligent decisions about how to grow your brand.